That JUST happened!

27/07/2011

Interesting to note that “free to play” addons (i.e. virtual goods/in app purchases) are the fastest growing segment of revenues and represent 2x the revenue contribution of pay-to-download.
(via A Inside Look at EA’s Social Games Business as Zynga’s IPO Awaits - Tricia Duryee - Commerce - AllThingsD)

Interesting to note that “free to play” addons (i.e. virtual goods/in app purchases) are the fastest growing segment of revenues and represent 2x the revenue contribution of pay-to-download.

(via A Inside Look at EA’s Social Games Business as Zynga’s IPO Awaits - Tricia Duryee - Commerce - AllThingsD)

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