16/06/2011
» Cable Industry Shares Its Obsession With Netflix During First Two Days of Annual Trade Show
I don’t think people are talking about this the right way… the reality is that product/market fit in paid TV/film products is WAY out of balance. Most people only see value in a small fraction of their cable subscription, but would gladly pay less for less channels (or to select the ones they want).
Netflix is providing something that people are willing to pay less for (primarily library and some select current pay tv window content via streaming) and satisfies a different need for a different segment of consumers. Is there overlap for some? Absolutely, but it’s not like everyone who gets Netflix cuts the cord and it’s also not true that Netflix wants to be a 138 dollar a month MSO subscription.
Link posted at 10:52 with Comments (View)
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